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bellybelt
“The belly belt was the best item I bought. I should be on every mums maternity wear shopping list. I could stay in my clothes for longer and saved on buying maternity clothes.” - Jacqui, Mother of Two
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Vanchi
Distinctive, luxury baby changing bags that are as practical as they are beautiful. With genuine and faux leather changing bags available, there's a Vanchi designer bag for everyone.
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Love to Dream
A safer, healthier, smarter swaddle that allows babies to sleep in their natural position, with arms up so they can self soothe by thumb sucking and settle themselves back to sleep.
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mima kobi
Exciting and distinctly different luxury pushchairs from mima. The mima kobi starts as a single pushchair and converts into a double or twin pushchair as your family grows.
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Lascal
Swedish designed baby safety gates, pushchair ride-on platforms and baby front carriers. We focus on providing products of the highest quality in both design and materials to make family life easier.
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BuggyBoard
The Lascal BuggyBoard MAXI and MINI ride on platforms attach to your pram or buggy providing safe and practical transport for tired toddlers and are quick and easy to fit to 99% of all pushchairs.
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auto-shade
Multi-fitting car sun shade that blocks 90% of UV and glare. Covers the whole window, even when open. Easy to fit and switch between cars, lets kids see out or enjoy a snooze in comfort and safety.
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BuggyWeights
Buggy weighting system that stops pushchairs tipping over when parents load up their shopping bags. A great gift and handy shopping gadget.
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BabyZoo
Get more sleep with the intuitive sleep trainer monkey alarm clock, turtle night light and mp3 children’s music box that all help children to establish healthy, peaceful bedtime routines.
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mima xari
Exciting and distinctly different luxury pushchairs from mima. The mima xari is a stylish single pushchair with a cleverly concealed carrycot hidden inside the seat pot.
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BubbleBum
A clever portable, loveable, inflatable car booster seat, perfect for holidays, travel, school runs, grandparents and fitting 3 children in the back row.
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Fertile Mind
For beautiful maternity essentials, Fertile Mind has it covered, including the best-selling bellybelt, bando maternity support band, 6way maternity dress, comfy maternity tights, maternity/nursing bras and pregnancy underwear.
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Jahgoo
Stylish and clever baby care equipment for bathing and toilet training from Jahgoo. The best-selling newborn bath support is an essential buy for new parents and not forgetting the 3-in-1 potty, toilet trainer seat and step stool.
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Korbell
Hands-free and odour free nappy disposal bins that look stylish and discrete in any nursery. Simply step and strop the nappies in. Perfect for home, child-minders and nurseries.
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sleep-pod
Naptime, Anytime with this versatile buggy sleep shade that helps your baby get to sleep and stay asleep. Ultra-breathable, use in four different ways to adjust levels of light, airflow and sun protection to suit your baby.
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KiddyGuard
Stay on the safe side. The Lascal KiddyGuard revolutionary retractable safety stair gate works like a roller-blind and disappears when not in use leaving no trip hazard or unsightly swinging gate.
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Fledgling Sports
For tennis lovers everywhere, these sports themed baby rattles are the perfect gift for the next generation of budding young athletes. A treat for this year’s Wimbledon and Olympics.
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Kozi Kidz
Get outside and enjoy the cold, rain and snow with Kozi Kidz childrens waterproof and outdoor clothing – all weather clothing to keep your child warm, dry and protected from the elements.
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Manduca
3-in-1 front, hip and back baby carrier that grows with your child, suitable from birth to 4 years old making it excellent value as you will use it for years. Recommended by sling library’s and baby wearing consultants.
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Label Label
Inspired by babies’ affection and attachment to smooth tags, Label-Label toys enhance development, growth and sense of security. Babies are comforted by the soft, colourful toys with an assortment of printed and textured tags.
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My Carry Potty
The world’s first and only clip-shut leak proof potty that can go everywhere you go! Great for shopping trips, long car journeys, beach, festivals and camping. An essential toddler travel item.
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Outlook
Enjoy the sun and protect little ones eyes and skin from sun, glare and UV with Outlooks award-winning sun shades for pushchairs and cars. Also available 100% cotton pram liners, ideal for jazzing up your buggy.
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shade-a-babe
Multi–fitting sun and sleep buggy shade, used from birth to 4 years. Offers the highest levels of sun protection, helping to prevent long term sun damage whilst giving excellent ventilation and airflow to keep baby cool.
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Stabilis TV Safety
Home safety device that secures your flat screen TV to any furniture or wall to prevent it from toppling on children or pets. 'One size fits all' - the Stabilis Home Safety Kit is compatible with new flat panel screens and older style screens.
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Wishbone Bike
Timeless eco-friendly wooden toys including ingenious 3-in-1 balance trike/bike that converts from a trike, to low bike to high bike with the highest height range on the market.
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Bando
A seamless maternity support belly band that supports growing bumps, holds trousers up and is great for layering. Team with bellybelt to wear your normal clothes when pregnant.
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Wishbone Flip
Rock & Roll with the Wishbone flip. An innovative, wooden 3-in-1 indoor toy converting from rocking toy, to push along toy and ride on toy in seconds, delighting children from 1 to age 5.
