British mum of two, Emily Williamson, struggled when using baby carriers with her first child so began to research alternatives. She soon became fascinated in the mechanics of carriers. This passion became a full-time job when she qualified as a Carrying Consultant and Trainer and set up a Sling Library.
Emily has been working directly with parents for a decade, offering advice and using hundreds of different wraps and carriers. She has taken onboard all questions and concerns from real parents and came up with her own solution. Izmi.
Emily has a unique, personal connection to the experience of carrying, making carriers, and to the experiences of the range of different people who use our products. Izmi is born of a genuine passion to find ways to make life as a parent feel simpler.
Fully adjustable and easy to use offering multiple carrying positions from birth.
Learn about the heath and development benefits for both you and your baby.
Follow the T.I.C.K.S rule to keep your baby safe and comfortable in a carrier.
Watch our ‘how-to’ videos to help you become confident with your wrap or carrier.
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Interested in more baby carriers? Shop our cool Breeze and pure cotton Izmi Baby and Toddler Carriers here.
Cheeky Rascals Limited is a company registered in England & Wales (registered number: 3933118) whose registered office is at Liss Mill, Mill Road, Liss, England, GU33 7BD. VAT number: GB GB689097664. ©2021. All rights reserved.
