Making Parenting Easier
Making Parenting Easier

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Our Team

Simon, Managing Director

I’ve been involved with the business from the beginning, but for the first few years I did evenings and weekends, packing boxes and going to Trade Shows, while the day job paid the mortgage. The company grew, and we decided to see if Selina and I could work together full time. We are still in business and married, which is obviously good!

I manage the business on a day to day basis with a focus on all the commercial aspects. I love working with people and helping them to develop their skills, which is immensely satisfying and relatively easy to do in an environment that is constantly growing and changing.

I enjoy swimming and cycling to keep fit. I also organise our local Triathlon once a year which is fun and raises money and awareness of Petersfield based charity, Fitzroy.

Selina, Managing Director

My role now is largely a strategic one in guiding the business to meet the latest set of challenges and getting to grips with new product ranges. In addition, I run the financial and systems side of things – most recently coordinating what has been a superhuman effort by the team in putting this new website together.

Outside of work I find myself constantly on the squash court during weekday evenings, and the weekends are filled with outdoor activities with Simon and our 3 boys – sailing, walking, cycling etc. Our holidays are always active ones, skiing, surfing, canoeing, hiking, whatever is appropriate for the time of year. I also am a keen veg grower so love spending time in our garden.

Leonie, Marketing Director

My role as Marketing Director is a busy one. I am responsible for managing the promotion and positioning of our brands and products. With a big portfolio this is no mean feat.  Day to day we get involved creating marketing and social media strategies and guidelines, planning and launching new products, exhibitions and creating lots of lovely content with the help of our expert friends.

My daughter, husband and I enjoy holidays, swimming, cycling, visiting historic houses  and long Sunday morning walks. I am not ashamed to say I love a bit of trashy reality TV and to relax, I like to enjoy a good book in peace!

Debbie, Sales Director

I joined Cheeky Rascals as their Sales Director on Valentine’s day 2017 and it’s been love ever since! I have been in the baby products industry since 2000 and am passionate about bringing products to market that are unique, useful, high quality and innovative. I love searching for new ideas that will make parents’ lives easier and Cheeky Rascals is the perfect platform for doing so. The company has a fantastic ethos and a really strong and dedicated team that I am proud to be part of.

When I’m not playing with children’s products at work I’m playing with them at home as I have two very cheeky little rascals of my own who keep my husband and I very busy! We live by the sea and enjoy long walks, playing in the garden, going out for meals and we are all partial to a good holiday or two in the sun. I love horse-riding and I can’t wait for my children to get old enough to get more involved with fun (and work!) on the farm!

Donna, Accounts

I joined the team in 2004 and together with my colleague Kerry we maintain the financial records for Cheeky Rascals. During my time here the company has grown significantly, as have my children, who are now off to College and University.

Sarah, Accounts

After moving down to Hampshire from Essex I joined the fantastic cheeky team in 2019, I work in the accounts department alongside Donna helping maintain the financial records. 

When I am not in the office I am usually here, there and everywhere with my own two little rascals who love keeping me on my toes! I have just started volunteering at the local primary school listening to the children practice their reading.  I enjoy seeing my family and friends back in Essex and hopping on a plane to Bulgaria visiting my in-laws.


Kerry, Customer Support and Operations Manager

I joined the company in August 2008 to support Donna in accounts but my role has grown significantly and changed a lot also in the time I have been here and now I am responsible for the Customer Support and Operations Team.

I enjoy cinema with friends or the kids (who aren’t kids anymore and can watch proper films!), getting together for a nice girl’s meal out or doing a pub quiz when I get a chance. You can never learn too much! I also enjoy a nice break by popping over to Malta to see the in-laws!

Adele, Logistics

I joined the Cheeky Rascals team in July 2021 to coordinate the Inbound shipping logistics and look after the outbound deliveries to our trade and Ireland customers.


When I am not at work I am either running round keeping up with my family and friends, in the theatre, or planning my next travel adventure. 

Tracey, Customer Service Representative

I have been a Cheeky Rascal since September 2021. Working in Customer Support, working closely with the Cheeky Customers.

Mum of two teenage girls keeping me on my toes. When not dealing with day-to-day cheeky queries, you will find me at home, with my family dancing and singing in the kitchen or socialising/hiking with my friends. I am at my happiest when December comes around celebrating Christmas.

Sophie, Customer Services Representative

After completing my Business Admin Apprenticeship in October 2021, I now work on Customer Support for Cheeky Rascals. I am always learning so much about the company, my job role and our customers. I hope to continue learning in the coming years.

When I am not at work, I like to bake cakes for my family and colleagues. As an Arsenal & England fan, I love going to Women’s Football matches at weekends. Christmas is my favourite time of the year, I always start planning in October!

Carolyn, Product Compliance

I started out in 2004, working in customer services. Having spent a few years in our marketing department, I’m back with the customer services team, which I love.

My two boys keep me very busy with various sporting activities and I also run the 1st Petersfield Cub Pack. When I get a chance I love spending time with my husband and boys, swimming, and socialising with friends.

Heidi, Ecommerce Manager

I have been with Cheeky Rascals since July 2019. I maintain our presence on our  e-commerce platforms including Amazon, and I am involved with many projects in the marketing team, including email campaigns, website content and retailer brand asset communications.

When I am not working, I enjoy playing my musical instruments and spending time with my close friends, family and two cats.

Jordan, Ecommerce Executive

I have been at Cheeky Rascals since late 2022. As a ecommerce executive, I help to maintain our ecommerce channels including supporting Heidi with Amazon. I also control our email campaigns to our trade and consumer customers!


In my spare time I love to watch and play football!

Em, Graphic Designer

After graduating from the University for the Creative Arts with a BA Honours degree I have been working in the graphic design industry for the past 8 years. I joined Cheeky Rascals in September 2015 after realising my passion lies in the nursery industry and I have been busy working on a variety of different projects from branding and packaging to advertising and marketing communications.

When I’m not at work I am constantly busy making all sorts of arts and crafts, I love to shop and go on holiday, and occasionally you will find me in the gym or trying a new work out video!

Hannah, Social Media Executive

I joined Cheeky Rascals in May 2023, and I am really enjoying it so far! In my day-to-day, I help run the social media accounts as well as organising upcoming influencer campaigns. I enjoy going to spin classes and catching up with friends over food and drinks.



When I am not working, I love going on walks and catching up on some reality tv!

Charlotte, Digital Design & Marketing Executive

I joined Cheeky Rascals in 2022 as a Digital Marketing Apprentice after studying Graphic Design at Portsmouth University. Although I have only been here for a few months, I have grown my skills and confidence within my role and myself already.

In my day-to day I assist Heidi with maintaining our digital asset sharing site, Amazon, and any graphic design work.

When I’m not working, I love watching and learning about films and fashion. I also love going to art exhibitions, bottomless brunches and travelling.

Al, Account Manager

I have been with Cheeky Rascals a few years now and my first role was in our fantastic Customer Services department. I have since branched out into Sales and I am now Southern Account Manager. I spend most of my time on the road visiting clients for product training and introducing new products in our vast range. It is a very varied role, which I love and it rarely has a dull moment (except M25 traffic).

Any free time I have is spent playing drums in numerous bands spanning all genres, hanging out with friends at my local , or spending quality time at home with my girlfriend our two little Cats.

Steve, Account Manager

I joined Cheeky Rascals in the summer of 2019, having spent two years within the nursery industry. I look after all northern accounts selling our products into leading independent nursery stores.

As you can see from my bio picture, I’m an identical twin! (I actually don’t know which baby is me!) My spare time is spent socialising, enjoying good food and drink and am also a lover of a holiday or two.

Jules, Business Development Executive

I joined Cheeky Rascals in August 2019 and immediately knew I was going to enjoy my role here. The Cheeky Rascals team are such a friendly bunch and I love the range of baby and nursery products we deal with – all of them have something truly unique to offer! My previous Account Management roles have been primarily in the publishing sector with HarperCollins and Wiley and also with Made by Oomph! focusing on the supply of wristbands and ticketing for festivals and events worldwide using the latest fintech cashless payment systems.

Out of work I love spending time with my husband and two children (teenagers now and I am very envious of the great nursery products on offer now compared to when they were babies!). I also enjoy walking our dog, catching up with friends in our local village pub, going to music festivals and exploring new places or experiences.

Gary, Warehouse

I started working at Cheeky Rascals in  February 2020.

I am involved in most of the warehouse roles from picking and packing, restocking our pick locations, unloading of containers by hand and lorry’s by forklift.

My interests are football(watching not playing). I enjoy reading and also listening to music. Family are a big thing to me and I have 1 son called James who is autistic and have a condition called micro deletion syndrome and he is my absolute world. 

Andy, Warehouse

I only started with Cheeky Rascals in Jan 2021 but already I feel part of the family.

Having had over 40 years of warehousing experience, I joined the team to pass on some of my knowledge and help with the recent warehouse move. I now get involved in sorts. From picking and packing, to unloading containers, repacking returns and creating pallet space !! 

I love football and beer and try and travel as much as I can with my lovely wife and young daughter.