Our Team

Management Team


Managing Director

I’ve been involved with the business from the beginning, but for the first few years I did evenings and weekends, packing boxes and going to Trade Shows, while the day job paid the mortgage. The company grew, and we decided to see if Selina and I could work together full time. We are still in business and married, which is obviously good!

I manage the business on a day to day basis with a focus on all the commercial aspects. I love working with people and helping them to develop their skills, which is immensely satisfying and relatively easy to do in an environment that is constantly growing and changing.

I enjoy swimming and cycling to keep fit. I also organise our local Triathlon once a year which is fun and raises money and awareness of Petersfield based charity, Fitzroy.


Managing Director

My role now is largely a strategic one in guiding the business to meet the latest set of challenges and getting to grips with new product ranges. In addition, I run the financial and systems side of things – most recently coordinating what has been a superhuman effort by the team in putting this new website together.
Outside of work I find myself constantly on the squash court during weekday evenings, and the weekends are filled with outdoor activities with Simon and our 3 boys – sailing, walking, cycling etc. Our holidays are always active ones, skiing, surfing, canoeing, hiking, whatever is appropriate for the time of year. I also am a keen veg grower so love spending time in our garden.


Information Systems & Marketing Manager

My role is quite varied. I make sure that our administration system and computer software is working as it should be, I help to develop and improve our in house systems and build and maintain this website which brings lots of technical challenges! I am also responsible for keeping you all up to date with what’s happening at Cheeky HQ via emails and newsletters (well, the techy bit!).

My daughter, husband and I enjoy holidays, swimming, cycling, visiting historic houses (thank goodness for our National Trust membership!) and long Sunday morning walks. I am not ashamed to say I love a bit of trashy reality TV and to relax, I like to enjoy a good book in peace!


Sales Director

I joined Cheeky Rascals as their Sales Director on Valentine’s day 2017 and it’s been love ever since! I have been in the baby products industry since 2000 and am passionate about bringing products to market that are unique, useful, high quality and innovative. I love searching for new ideas that will make parents’ lives easier and Cheeky Rascals is the perfect platform for doing so. The company has a fantastic ethos and a really strong and dedicated team that I am proud to be part of.
When I’m not playing with children’s products at work I’m playing with them at home as I have two very cheeky little rascals of my own who keep my husband and I very busy! We live by the sea and enjoy long walks, playing in the garden, going out for meals and we are all partial to a good holiday or two in the sun. I love horse-riding and I can’t wait for my children to get old enough to get more involved with fun (and work!) on the farm!

Accounts & Logistics



I joined the team in 2004 and together with my colleague Kerry we maintain the financial records for Cheeky Rascals. During my time here the company has grown significantly, as have my children, who are now off to College and University.


Credit Control / Returns Manager

I joined the company in August 2008 to support Donna in accounts but my role has grown significantly and changed a lot also in the time I have been here and now I deal with returns as well as credit control.

I enjoy cinema with friends or the kids (who aren’t kids anymore and can watch proper films!), getting together for a nice girl’s meal out or doing a pub quiz when I get a chance. You can never learn too much! I also enjoy a nice break by popping over to Malta to see the in-laws!



I started at Cheeky Rascals in June 2015 in the Customer Service department, later moving up to the Team Leader position. I have now taken on a new exciting role in Logistics, wherein I manage our Inbound and Outbound deliveries.
When I’m not at work you can find me either chasing after my daughter (and putting things back in the right place!) or baking in the kitchen.

Customer Service


Customer Service Team Leader

I joined Cheeky Rascals Customer Services team in July 2018 shortly following my return to work from Maternity Leave. After previously working in Sales Administration for some years I am used to dealing with the public and I really enjoy my varied role as no day is the same in Customer Services so it keeps me on my toes!

When I am not at work I am either running around after my Cheeky daughter who keeps me busy or baking ever more elaborate cakes for my family and friends, my most recent concoction being a Rapunzel cake as per my Niece’s request!


Customer Service Representative

I Joined Cheeky Rascals in May 2019 after returning from maternity leave. Having previously worked in a Business Development role I have a lot of experience in customer service and dealing with the public. I really enjoy working at Cheeky Rascals and the varied jobs that the role entails.

When I’m not at work my spare time is taken up by my son. I am constantly chasing after him as he likes to get anywhere and everywhere and move everything from where it’s supposed to be!


Customer Service Representative

I started working at Cheeky Rascals in August 2019. I was amazed at the range of products we sell and how thoroughly they are inspected/tested out before being released for sale. I wish they had been available when I was a new mum.
Due to my previous workplace changing location to London I decided to take voluntary redundancy in April 2019. I had an amazing three months off to recharge my batteries and take time out to do things I enjoy. Visiting friends and having family come to stay. I attended a novice motorbike training course as I had always wanted to learn how to ride a bike. I am contemplating taking a compulsory bike test to enable me to legally ride on A roads. I like upcycling furniture, swimming, walking, listening to music and dancing (although I do not do that well!.) Spending time with my son when he allows me to.



Graphic Designer

After graduating from the University for the Creative Arts with a BA Honours degree I have been working in the graphic design industry for the past 8 years. I joined Cheeky Rascals in September 2015 after realising my passion lies in the nursery industry and I have been busy working on a variety of different projects from branding and packaging to advertising and marketing communications.

When I’m not at work I am constantly busy making all sorts of arts and crafts, I love to shop and go on holiday, and occasionally you will find me in the gym or trying a new work out video!


Web Marketing

I started Cheeky Rascals in April 2017 having moved down from Manchester. I work in the marketing department in order to maintain and update our websites, try to keep on top of any problems and keep an eye on our online listings.

When I am not at work I love football, United, the pub and Fifa.


Social Media

I joined the Cheeky Rascals family at the end of 2017 and I support the Marketing team, looking after our social media platforms and running our Influencer Programme.

When I’m not at Cheeky Rascals HQ, I am totally outnumbered by my husband and two very energetic little boys, but wouldn’t have it any other way. I love doing anything creative and have a passion for art, fashion and interior design.

I am also a huge foodie, have a keen interest in health and fitness and am a self-confessed sun worshiper!


Marketing Assistant

I joined Cheeky Rascals in July 2019 on a one year university placement. I work in the Marketing team and my role is very varied. I help out where I can and I learn more and more every day.

When I’m not working I love to spend time with my cats and my family. Otherwise, I like to go shopping, watch movies and relax.



Account Manager

I have been with Cheeky Rascals a few years now and my first role was in our fantastic Customer Services department. I have since branched out into Sales and I am now Southern Account Manager. I spend most of my time on the road visiting clients for product training and introducing new products in our vast range. It is a very varied role, which I love and it rarely has a dull moment (except M25 traffic).
Any free time I have is spent playing drums in numerous bands spanning all genres, hanging out with friends at my local , or spending quality time at home with my girlfriend our two little Cats.


Account Manager

I joined Cheeky Rascals in the summer of 2019, having spent two years within the nursery industry. I look after all northern accounts selling our products into leading independent nursery stores.

As you can see from my bio picture, I’m an identical twin! (I actually don’t know which baby is me!) My spare time is spent socialising, enjoying good food and drink and am also a lover of a holiday or two.


Assistant Account Manager

I recently joined the Cheeky Rascals sales team as an Assistant Account Manager working closely with Debbie, Al, Steve and Jules supporting our UK and Irish Retailers. I have loved learning all about the fantastic products we sell and only wish some of them had been around when my two boys were younger!

When I am not in the office, I am at home with my husband, two teenage boys and our very energetic spaniel called Milo.


Business Development Executive

I joined Cheeky Rascals in August 2019 and immediately knew I was going to enjoy my role here. The Cheeky Rascals team are such a friendly bunch and I love the range of baby and nursery products we deal with – all of them have something truly unique to offer! My previous Account Management roles have been primarily in the publishing sector with HarperCollins and Wiley and also with Made by Oomph! focusing on the supply of wristbands and ticketing for festivals and events worldwide using the latest fintech cashless payment systems.

Out of work I love spending time with my husband and two children (teenagers now and I am very envious of the great nursery products on offer now compared to when they were babies!). I also enjoy walking our dog, catching up with friends in our local village pub, going to music festivals and exploring new places or experiences.

Warehouse & Compliance


Warehouse Supervisor

I started work life as builder at 16 and continued to build and landscape for 10 years. At that point I felt I needed a change and my poor tired body needed a rest.

I have now worked the Cheeky Rascals warehouse for the last 4, 1/2 years and now Running the show for the last 11 months and loving life. I am a keen drummer in my spare time and a retired BMX bike rider. However my passion in life is tuning and modifying performance cars And taking them out on the track.


Product Compliance

I started out in 2004, working in customer services. Having spent a few years in our marketing department, I’m back with the customer services team, which I love.
My two boys keep me very busy with various sporting activities and I also run the 1st Petersfield Cub Pack. When I get a chance I love spending time with my husband and boys, swimming, and socialising with friends.



I started at Cheeky Rascals in February 2017, I have come from a largely Building/Labouring/Retail background and am enjoying the change of pace that working in a warehouse provides.

When not at work I am either usually shooting (Recurve Archery), playing computer games or chasing after my whirlwind of a daughter who is either wrecking the house or just being a straight up savage!

As part of the warehouse team it is my job to ensure that your items are correctly picked, lovingly packaged and sent to you in a timely manner.