Creating Comfort For Teething Babies with Cheeky Chompers

In the latest episode of our podcast, we sit down with Julie Wilson and Amy Livingstone, the creative duo behind the revolutionary baby care brand, Cheeky Chompers. Our conversation begins with the origin story of their brand, which sprouted during their maternity leave. They recall how a shared frustration with teething toys disappearing led to the creation of the Neckerchew, a bib with an integrated teether. This innovation, born from real-life parenting struggles, received an overwhelmingly positive response at their first trade show, affirming that they had filled a void in the market for practical and stylish teething solutions.

As we dive deeper into the world of teething, Julie and Amy highlight the thoughtful design behind their Comfortchew. Their teething comforter provides babies with a sensory experience that goes beyond just pain relief. It is lovingly crafted with sensory tags, an attachable teether, and the ability to carry a parent’s comforting scent. Moreover, their flexible toothbrush and lightweight teething animals are tailored for young hands, emphasising the importance of safety and ease of use in baby products.

The conversation takes a turn toward the evolution of teething products. We discuss the shift to softer, safer materials like silicone and the trend toward more fashionable and functional accessories, such as the Neckerchew. Julie and Amy underscore the need for multi-use products in a consumer-conscious society, emphasising durability and versatility. They also touch upon the increased understanding of sensory needs in children, which has guided the design of products that cater to both teething relief and sensory development.

Sustainability is a key theme throughout the episode, with a focus on creating long-lasting, classic products that encourage mindful parenting and reduced consumption. Julie and Amy share their commitment to using organic fabrics and recyclable materials, showcasing their dedication to the well-being of future generations. They offer heartfelt advice for parents navigating not just teething, but the broader journey of parenthood. They stress the importance of trusting parental intuition, cherishing every moment with your child, and recognizing that each day is a fresh start.

This podcast episode is a treasure trove of insights for parents grappling with the challenges of teething and seeking guidance on sustainable baby care. It’s an inspirational tale of two mothers who, through their innovative spirit and dedication to meeting the nuanced needs of babies and toddlers, have crafted a brand that resonates with families worldwide.

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Meet the Host

Everyone knows that parenting is one of the hardest jobs in the world, but not everyone knows that you can listen to the Cheeky Rascals Podcast for tips and tricks on making parenting that little bit easier. We are all up for small wins! Sit back and relax for a few moments as you listen to child development experts from across the UK talk to Cheeky Rascals team member, Chloe, as she asks the questions parents want to know the answers to, whether it is their first child or their fifth!                                                                                                                                         

Chloe recently joined the team here at Cheeky Rascals. She hosts The Cheeky Rascals Podcast and is part of the Marketing Team, primarily focusing on social media and, of course, the podcast! She has learned a lot about the world of parenting since joining Cheeky Rascals, and she can’t wait to help you make your parenting journey easier by asking insightful questions and providing expert knowledge at the push of a button.