About Us
Cheeky Rascals supplies mums and dads with brilliant nursery products from across the globe. We bring these products back to the UK for you to buy online, or on the high street, through our network of retailers.
As a new mum working and living in France, Selina found lots of innovative parenting products that were unavailable in the UK. Her friends clearly agreed! With each trip back home, she found herself sourcing various bits and pieces for her fellow new mums. Turning this in to a business seemed an obvious next step. Soon enough, armed with a few leaflets, a van full of products and a gut full of ambition, Cheeky Rascals was born.
"The founding principle of the business has always been to find genuinely useful baby kit that makes family life easier and this hasn’t changed."
Having started at the kitchen table and moved to the shed, the Cheeky Rascals team is now in The Mill in the Hampshire countryside. Selina is a well-known, respected member of the nursery industry and sits on the board of the Baby Products Association (BPA), the voice of the baby and nursery products industry in the UK.
Our charity work
The team loves a fundraiser! From Charity Bake Offs to sponsored bike rides, we have regular money raising events in the office.
The Baby Products Industry Association
At Cheeky Rascals, we’re passionate about bringing innovative, high-quality baby products to families everywhere. As proud members of The Baby Products Industry Association (BPIA), we are committed to upholding the highest standards of safety, reliability, and excellence in everything we offer. Our dedication to providing trusted, parent-approved products reflects our deep care for the well-being and happiness of both babies and parents alike.
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