| Background notes on Cheeky Rascals Ltd |
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- Set up by husband and wife team Selina and Simon Russell in 1996, Cheeky Rascals specialises in supplying unique and practical products for parents and children sourced from around the world.
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- Most products are imported and distributed exclusively by Cheeky Rascals.
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- The company now has a number of major brands in its portfolio, including BuggyBoard, KiddyGuard, BushBaby, HandySitt, Latitude Enfant, Lodger, OiOi, Outlook, Splash About and Tigex.
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- Cheeky Rascals products are widely stocked in over 600 independent maternity and nursery outlets plus major high street stores such as Babies R Us, Boots, John Lewis, Mothercare and Tesco. They are also available by mail order and on-line.
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