According to a recent news story and survey, most consumers are confused and baffled by SPF ratings for sun cream and are not sure what the difference between UVA and UVB is (or the impact of both). According to the Royal Pharmaceutical Society, who commissioned the survey, all manufacturers should unify the rating system so that consumers know exactly what they are looking for.

 All makes perfect sense:  in the UK, sun protection isn’t something we think about all of the time (even though we are often reminded that it doesn’t need to be hot for the sun’s rays to cause skin damage). However it looks as though we are heading for a scorching heatwave this week so keeping toddlers cool, safe and protected in the sun is vital right now.

Whilst sun cream is part of the solution, Australian entrepreneur and owner of our baby sunshades supplier Outlook, Eileen Slocombe has some additional guidance that can help.