Our Promise


20 Years’ Experience

With over 20 years’ experience in bringing innovative baby products to the UK from overseas, we understand parenting and the products that make life easier. Cheeky Rascals was first established when Selina Russel discovered new and exciting baby products while living in France with her young boys and began bringing them home for her British friends to enjoy. Very quickly word spread, and Selina found herself inundated with orders from fellow parents and Cheeky Rascals was born.
Since then, our mission to find those special products that make life easier for parents and help bring them to British parents hasn’t changed. We are constantly on the lookout for brand new ideas that have yet to reach the UK and over the last 20 years we have launched household names including the Lascal BuggyBoard and Potette travel potty. We are proud to have helped thousands of parents over the last two decades and look forward to helping many more in the future too.

Tried and Tested Products

Our carefully hand-picked products are tried and tested by the Cheeky Rascals Family and our kids, so we are confident that they do the job before we launch them in the UK.
Our experienced team all benefit from hands on experience and get to know our products before they reach parents homes, so if you have a question, they will be able to answer it!
We always refer to ourselves as the ‘Cheeky Rascals Family’ and when it comes to testing products, it really does involve the whole family! Our children have all used the products and as parents we know the benefits (and occasional pitfalls) of each so there is no one better placed to help you get the most out of your Cheeky Rascals products.

Safety Standards

We ensure all our products undergo rigorous safety testing and meet the EU safety standards. As parents ourselves, we wouldn’t have it any other way.
When you buy a Cheeky Rascals approved product you can rest assured that it will have met and often surpassed the safety standards set by the EU and we are constantly keeping an eye on changes to regulations to ensure we are ahead of the pack and our products are as safe as they can be. In fact, our founder Selina Russell is on the panel of the Baby Products Association (BPA).
If you have a question about safety testing on any of our products, then give our experienced team a call and we will be happy to help.

Trusted by parent

For over 20 years we have been trusted by parents to deliver baby products that work and solutions that stand the test of time. With thousands of satisfied parents, we are confident that our products do the job but if you are unhappy for any reason then we offer a no quibble guarantee on all our products.
If you have a problem with something you have brought from us or one of our recommended retailers, then give our customer services team a call and they will do their best to get it sorted for you. If we can’t fix the problem then we will replace your item or issue you a refund, so you benefit from complete peace of mind. We also offer a price match promise, so if you find our products cheaper elsewhere then tell us and we will match the price for you.