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Modern twist on traditional swaddling featuring a unique Arms UP design that replicates your baby's natural sleeping position, allowing them to self-soothe and preventing the startle reflex
For home and when you are away. Makes potty training easy – order today and get a Huggies Pull-Ups sample pack!
3–in–1 soft structured baby carrier that supports baby in the healthiest position.
- Safe and fun transport for toddlers
- Universal fit (works with 99% of pushchairs)
- No tools required
- Perfect for larger pushchairs
- For children from 2 years up to 20kg
The right amount of light just where you need it for night-time babycare.
A roller blind style retractable baby gate that fits openings of up to 100 cms. All KiddyGuard gates meet and exceed current safety standards.
UV buggy sleep and sun shade that helps babies and toddlers to snooze happily when on the move.
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We may be a new brand, but we're not new to babywearing! Izmi carriers have been designed, developed and tested by Emily Williamson, a mum of 2, experienced babywearing consultant and sling librarian. Izmi carriers are super adaptable and perfect for a wide range of parents and babies. Keep checking back for our new products coming soon!