Cheeky Rascals was started by a woman called Selina Russell. She’s a mum and she’s a business woman. Selina is not - and she is very clear on this – a mumpreneur. It’s quite a loaded word, we’ve noticed. Some see it as empowering and others find it belittling and sexist. Critics claim it’s essentially code for saying that you ‘tinker away in your spare bedroom while your baby is asleep’ but is that position justified?

Last week we read a great blog post by Steph Douglas on why she finds the term so ‘eggy’ but also why she feels she needs to perhaps LET IT GO and stop seeing it as negative (although it’s very clear she really doesn’t like it – very much like Selina). Perhaps we should see it as a club and seek comfort in being part of an impressive group of women, who recognise that life as a women who also happens to be a mum and who’s working for herself is just, y’know, different – and deserves a special term all of its own.