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Modern twist on traditional swaddling featuring a unique Arms UP design that replicates your baby's natural sleeping position, allowing them to self-soothe and preventing the startle reflex
- Safe and fun transport for toddlers
- Universal fit (works with 99% of pushchairs)
- No tools required
- Perfect for larger pushchairs
- For children from 2 years up to 20kg
The right amount of light just where you need it for night-time babycare.
A roller blind style retractable baby gate that fits openings of up to 100 cms. All KiddyGuard gates meet and exceed current safety standards.
UV buggy sleep and sun shade that helps babies and toddlers to snooze happily when on the move.
Hugging is one of the most natural, yet one of the most powerful actions we have. Nothing soothes a crying child faster than a cuddle from a loved one. More than a plaster on a grazed knee, or a bandage around the ankle, the magical properties of a hug can bestow a Disney-like healing power like nothing else. Even as grown ups, when we tend to shy away from the no-boundaries tactile operations of our childhood, there’s nothing quite like a hug to soothe away the worries of the day.
It’s not rocket science – but it is hug science! Research has shown that there is science involved in the positivity of hugging, an actual chemical reaction that occurs when you receive a hug. It boosts oxytocin, a hormone that calms your nervous system and supports positive emotions, and can help to lower your blood pressure. Studies have shown that increased pressure with hugs helps to relieve stress, as it can lower your levels of cortisol (a hormone that is released when the body is stressed, sending it into a fight-or-flight mode). The longer the hug (20 seconds), the better quality of hug.
Let’s hug it out!
Every year on November 7th, we celebrate Hug a Bear day. This is to promote and share the positive impact that hugs can have, but starting out with your favourite childhood friend, your bear. Everyone’s had that one stuffed toy that they couldn’t possibly live without or part with, even when you’ve grown up, left home, married, emigrated etc. Whether it’s a bear, or a rabbit, or in my daughter’s case a very dilapidated swimming costume, there’s always that first friend whose cuddles can make the world seem a little brighter and a little less scary. And while they get hugged (and licked, and sniffed, and chewed and nuzzled) daily, it’s important to take a day to appreciate these heroes of our childhood.
When a baby first starts sleeping on their own, it’s a massive step – especially since they’ve spent nine months in a cosy warm cocoon with the soothing thrum of a heartbeat to send them to sleep. We can try and mimic these conditions by using swaddling, and rocking (my husband perfected his get-the-baby-to-sleep jig when my son was 4 days old), but we could always use a bit of extra help.
Soft, musical comforters are the perfect solution. Forget the Famous Five, it’s the Trusty Threesome – Liz the Lamb, Dex the Dog, and Don the Donkey, a group of adorably cuddly comforters from Zazu. These fully washable softies can be activated with a gentle shake, or by voice activation, so that when your little one is having a night time sleep whimper (we used to call them slimpers), they will turn on and soothe back to sleep with either a heartbeat, waterfall, or gentle music. This can help to ease the transition to sleeping on their own, and teaching them to self soothe. And they’re fantastic to cuddle!