Who are Fertile Mind?

Fertile Mind® specialises in clever maternity wear, nursing wear and maternity accessories designed to help women look and feel their best, right throughout pregnancy and following the birth.

Since inventing the award-winning BellyBelt® in 1996, company founder and former TV presenter Christine Kininmonth has worked with the Fertile Mind team to source similarly inspired ideas. Like the BellyBelt that allowed Christine to continue to wear her on-camera work clothes instead of maternity clothes when she was pregnant, all Fertile Mind products are designed to minimise the disruption to a woman's life (and wardrobe!), so she can feel more stylish and relaxed.