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Fertile Mind

A clever idea to stretch your maternity wardrobe.

Many pregnant women know the feeling – their clothing is too tight in the early months of pregnancy but they don’t feel big enough to wear maternity wear

A brilliant Aussie invention, the Belly Belt from Fertile Mind allows you to do just that. Belly Belt kits expand the waistband of jeans, trousers and skirts to turn them into maternity wear. READ MORE ABOUT FERTILE MIND >

Basics For Your Bump and Beyond

Fertile Mind products are designed to take women all the way through pregnancy and beyond with practical and stylish items of clothing. Best known for the Belly Belt – a revolutionary idea to keep favourite trousers or skirts up as pregnancy progresses, Fertile Mind is an Australian company that has continued to grow since its launch in 1996. READ MORE ABOUT MATERNITY BASICS >